Review requirement
Every campaign and destination is manually reviewed before activation. Approval is not a guarantee of delivery, and we may pause or reject an ad later when content, targeting, traffic, or a destination changes.
Prohibited content and practices
- illegal products, services, or activities;
- adult sexual content, exploitation, or child-directed content;
- gambling, betting, weapons, drugs, tobacco, vaping, or unapproved age-restricted offers;
- fraud, phishing, malware, impersonation, counterfeit goods, or intellectual-property infringement;
- deceptive claims, fake testimonials, predatory offers, or get-rich-quick schemes;
- hate, harassment, discrimination, violence, or abuse;
- sale of personal data, scraped leads, unsolicited outreach, fake engagement, bot traffic, or click manipulation; and
- anything prohibited by applicable law, our Merchant of Record, card networks, or a placement.
Destinations and enforcement
Destinations must be reachable, accurately described, secure, and consistent with the ad. Advertisers are responsible for their claims, permissions, privacy notices, consent, and compliance. We may reject an ad, pause a campaign, withhold delivery, or suspend an account while investigating a violation or payment, legal, security, or reputational risk.